Professional summary

Experienced marketing leader and creative communications professional known for guiding teams, optimizing processes, and delivering results for clients. Highly skilled in copywriting, editing, account management, strategic planning, and proactive problem solving. Dedicated to ensuring brand consistency, implementing improvements, managing budgets, and cultivating strong working relationships with both clients and cross-functional teams.

Signature strengths & skills

  • Leadership & strategy: Strategic planning, Collaborative leadership, Team mentoring, Process improvement, Client account management, Cross-functional team guidance, Relationship building, Proactive problem solving

  • Operations: Project management (end-to-end), Budget management, Timeline adherence, Time management, Workflow optimization, Organizational skills, Event planning & coordination

  • Communication: Internal/external communications, Copywriting, Editing, Proofreading, Creative direction, Advertising campaigns, Content creation (video, audio, web), Website development oversight, Digital marketing

  • Technology & tools: Trello, Basecamp, Mailchimp, MS Office Suite (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Slides, Drive), Rapid technology adoption

Career highlights

  • Led entire staff of ~10 agency team members to provide effective, integrated creative solutions for all clients

  • Increased home service company’s revenue by 300% over five-year period

  • Developed complete brand refreshes for multiple clients across many different verticals

  • Organized, led, and coordinated the design, development, and launch of numerous client websites

  • Assigned, managed, and edited all editorial contributions for ~50 issues of a regional creative industry magazine

Education

Bachelor of Applied Arts (Journalism)

Central Michigan University, Mt. Pleasant, Michigan

Special emphasis in Public Relations

Minors in Marketing and Advertising

Professional experience

Director of Account Services, Know Advertising

2012 – Present, Bloomfield Hills, MI

  • Managed client relationships, strategy, and creative development for all agency accounts

  • Oversaw all functions, communications, and output of agency staff, including account and creative teams

  • Implemented project management systems agency-wide to improve efficiency, productivity, and accuracy

  • Performed project management, budget oversight, and creative review for all agency clients

  • Identified opportunities to grow clients’ business and expand agency-client relationship in new ways

  • Key clients: Dearborn Brand, Wesch Cleaners, Precision Garage Door Service, RJ Thomas Ltd, Roberts Restaurant Group, Dessert Oasis Coffee Roasters, AMKO Lending, Jewish Family Service, Ace High Grooming Goods, Star Lincoln, Martinizing, Healthrise Solutions, Brooklyn Pizza, MST Seamless Tube & Pipe.

Freelance Writer & Editor

2004 – 2012, Self-employed

  • Built, managed, and grew a diverse roster of clients ranging (editorial, copywriting, and project management)

  • Crafted copy for collateral, websites, speeches, magazine editorial and radio/print/outdoor advertising

  • Acted as interim group editor for regional magazine and oversaw all editorial content for each issue

  • Performed extensive project management for series of online trade shows and webinar events

  • Conducted interviews, organized all content, and co-authored a non-fiction book for teens and tweens

  • Key Clients & Publications: University of Michigan College of Engineering and Internal Medicine Departments, Campbell-Ewald Publishing, Mars Advertising, L’Anse Creuse Public Schools, Know Advertising, Workforce Management, Group 55 Marketing, Alan Frank & Associates, Six Degrees Magazine, Teacher’s Discovery, Common Sense Media.org, Avanti Press, Kuhlhaus Gallery, business consultant Maureen Monte, novelist Norman Prady, The Drive, Motion Magazine, The Jewish News, Create Magazine, various custom publications. 

Marketing Director & Lead Copywriter, Crypton Super Fabrics

2007 – 2008, West Bloomfield, MI

  • Managed marketing department staff, collaborated with cross-functional teams, steered outside agency efforts

  • Developed and coordinated creative efforts for all advertising, marketing, and sales programs 

  • Streamlined trade show efforts, resulting in $60k annual savings; coordinated 30+ annual trade shows

Vice President/Editorial, Big Idea Magazine

2002 – 2004, Big Idea Magazine

  • Oversaw and coordinated all editorial material, including cover design, story ideas, assignments, and production

  • Implemented efficient processes to increase publishing schedule and launch editions in Chicago & Minneapolis

  • Crafted a large percentage of content, managed all freelance contributors, and edited all content for each issue

Special Events Coordinator, Big Idea Magazine

2000 – 2002, Troy, MI

  • Planned, budgeted, coordinated, and executed all special events, including an annual trade show and seminar series for more than 3000 attendees

  • Wrote, placed, and executed public relations, advertising, and promotional support for all special events

Interim Editor/Associate Editor, Big Idea Magazine

1999 – 2000, Troy, MI

  • Performed all editorial responsibilities, including cover design, story ideas, assignments, and production

  • Assigned, edited, and managed all content from a team of freelance writers

  • Crafted editorial content for articles and sections of the magazine, including an editor’s note and features

Account Supervisor, Eidos Advertising

1996 – 1999, Farmington Hills, MI

  • Coordinated strategic planning, development, and implementation of all marketing for the world’s largest floral association

  • Developed strategies and implemented marketing tactics for Ball Park Brand and West Virginia brand products

Advertising Manager, Borders Books & Music, Inc.

1993 – 1996, Ann Arbor, MI

  • Supervised all advertising aspects of high-growth national retail company with annual budget of $9MM

  • Oversaw the grand opening advertising efforts for over 85 new stores (including media, creative and production)

  • Developed and implemented vendor co-op program, delivering $3M in advertising funds and $1M in profit

  • Worked closely with and provided ongoing direction to partner advertising agencies

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